Porsche Cars Canada, Ltd. is pleased to announce the opening of five Porsche NOW locations in the metropolitan areas of Montreal, Ottawa, and Vancouver. The brand pop-ups will be the first of their kind to premiere an electric mobility focus, heralding the arrival of new electrified Porsche models in Canada such as the Macan Electric and the 2025 Taycan.
Not your ordinary dealership
Porsche NOW is an expression of a modern luxury concept that provides an intimate temporary sales environment, where visitors can interact with the Porsche brand, vehicles, as well as product experts in a unique and experiential environment. Inside, the pop-ups feature a configuration lounge, a Porsche Lifestyle corner, and one or two electrified Porsche vehicles. Every pop-up incorporates recyclable cardboard cylinder “in wall” seating, or display elements. A distinctive color palette inspired by the Provence shade, first introduced with the new electric Macan, provides a stylish and inviting ambiance. Visitors can participate in several curated lifestyle events, from in-person yoga classes to live painting sessions.
Sustainability
Each Porsche NOW location is run by an independent Porsche Centre, which is encouraged to design and build with sustainability concepts in mind. For example, solar panels power the temporary structure in Langley, while guests in Richmond can feel the flooring made of recycled footwear under their feet. The five brand locations will be operating until the end of the year.
Locations
The details of each Canadian Porsche NOW location are as follows:
- Porsche NOW Rive-Nord: 19001 Chemin Notre Dame, Mirabel, QC J7J 0T1
- Porsche NOW Rive-Sud: 8240a Boul. Leduc, Brossard, QC J4Y0K7
- Porsche NOW Ottawa: 225 Du Marché Way #103, Ottawa, ON K1S 5J3
- Porsche NOW Langley: 16172 24 Ave, Surrey, BC V3S 0B9
- Porsche NOW Richmond: 6551 No. 3 Rd., Richmond, BC V6Y 2B6
About Porsche NOW
Porsche NOW is a temporary retail format. Located in urban centers with high foot traffic or shopping malls, the sales pop-up creates a place where guests can experience the Porsche brand in a new and exciting manner. Porsche NOW in Canada is based on the global concept and is adapted to local requirements.
All-Electric Macan
Above content © 2024 Dr. Ing. h.c. F. Porsche AG reviewed and edited by Rex McAfee
