Porsche Logo & Crest – Guide

The Story of The Porsche Crest

As Germany underwent a revolution in 1918, a German state of Kingdom of Württemberg was transformed from a monarchy to a democratic republic and called Free People’s State of Württemberg. It’s capital was Stuttgart. In 1922 a new coat of arms was introduced that would later have its place in Porsche’s history.

The word ‘Stuttgart’ is a development of the Old High German word ‘Stuotengarten’, where ‘stuoten’ means ‘stud’, referring to the breeding of horses. ‘Garten’ naturally translates as ‘garden’. The coat of arms of Stuttgart has had horses on it since 1286, but the current format was taken into use in 1938.