One of the largest Porsche Service Centers of the world opened in Seongsu, Korea. It paves the way for an ambitious year for Porsche in the region, which will see a series of new model launches, the expansion of the dealer network and enhanced customer services. On the same day, Porsche Korea announced various investment plans to strengthen its brand value in Korea and provide a tailored customer experience to reflect the new era of electrification and digitalization.
The world’s second-biggest Porsche Service Center
The newly opened center, with the new Destination Porsche Design, is expected to play a key role in Porsche Korea’s strategy to enhance its services nationwide. As well as being the world’s second biggest Porsche Service Centre, Seongsu is Korea’s most eco-friendly Porsche service facility, featuring a highly energy efficient infrastructure.
Spanning a total floor area of nearly 16,000 square meters across 11 floors above ground and one below, the facility is equipped with state-of-the-art equipment and facilities that include 40 work bays. With the highest daily service capacity in Korea, it can already handle more than 90 cars per day, but there are plans to further expand the center’s maintenance and body and paint facilities on the sixth and seventh floors, and to add 25 more work bays.
Advanced Infrastructure
The center also features advanced infrastructure dedicated to BEVs to optimize electrification services, including 31 charging stations with four high-power (320 kW) chargers. EV maintenance capabilities have been maximized, too, with a team of nine high-voltage technicians (HVT) and high-voltage experts (HVE). These will work alongside a team of Porsche Global Certified Service (PGCS) Consultants and the most skilled ZPT Gold Technicians.
As part of the enhanced customer experience, the Seongsu center features a comfortable VIP lounge, private consulting spaces, and dedicated areas to showcase Porsche Lifestyle and Porsche Tequipment. The site even includes a golf lounge with GDR training bays, a golf zone with putting rooms, a Golf Shop-in-Shop, an event zone, and café. To make sure all visitors are easily accommodated, there are more than 300 parking spots, including an AI-monitored 10-floor machine parking tower for seamless vehicle storage and secure service.
Matthias Busse, CEO of Porsche Korea
“Porsche is committed to innovating the brand experience through a ‘value over volume’ strategy, actively investing in network expansion and after-sales service enhancement,” says Porsche Korea CEO Mathias Busse. “The opening of Porsche Service Centre Seongsu is a prime example of this commitment, highlighting the importance of the Korean market and our vision for sustainable growth.”
Brand activities will be expanded beyond the Seongsu center, too, aiming to deepen the connection with Porsche’s Korean fanbase and enhance the ownership experience around the country. Starting with the opening of the Porsche Service Centre Seongsu, Porsche will launch and renovate other new facilities throughout the year, including the innovative retail concept Porsche Studio Hannam and Porsche Centre Jeju, to double its network by 2030. With the establishment of its second official community club, Porsche will also offer exclusive new opportunities like the Porsche Travel Experience and Track Experience.
Various investment plans in Korea
As part of the Porsche E-Mobility Strategy, Porsche is expanding its charging infrastructure and dedicated battery electric vehicle (BEV) facilities in the region. To improve customers’ service experience, Porsche Korea is investing not only in a reliable charging network and specialised EV facilities but also in more highly skilled professionals to support this rapid growth.
Meanwhile, Porsche Korea remains committed to its social contribution campaign, ‘Porsche Do Dream’, which embodies the themes of ‘Dream’ and ‘Passion’. This year, Porsche Korea will donate 1.8 billion KRW (approximately 1.2 million euros) to support those in the fields of education, culture, arts, and environment, increasing the number of beneficiaries in the process.
Above content © 2025 Dr. Ing. h.c. F. Porsche AG reviewed and edited by Rex McAfee
