Q1 production is a strong indicator
In the first quarter of 2023, Porsche delivered 80,767 cars to customers worldwide – more than ever before. This represents an increase of 18 percent compared to the previous year. Porsche has started its anniversary year with an increase in deliveries of 18 percent. In the first three months of 2023, the sports car manufacturer delivered 80,767 vehicles to customers worldwide.
“We are pleased with this outstanding result. It shows the strong demand for our products and the strength of our brand.” said Detlev von Platen, Executive Board Member for Sales and Marketing at Porsche AG. “It’s particularly pleasing that we were able to post gains in every sales region – despite the still volatile economic situation and limited parts availability.”
China and North America with a significant year-on-year increase
In Europe, Porsche delivered 18,420 cars in the first quarter, marking a year-on-year increase of 14 percent over the same period in 2022. In the company’s home market, Germany, the number of vehicles delivered also rose to 8,247, representing an increase of 19 percent. In China, the largest single market for Porsche, the sports car manufacturer made 21,365 deliveries between January and March, an increase of 21 percent year-on-year. A major reason for this is, that the country continues to recover from the pandemic-induced impact.
In North America, Porsche delivered 19,651 vehicles to customers, a gain of 30 percent. In the overseas and emerging markets, 13,084 cars were delivered to customers, an increase of 5 percent.
SUVs remain extremely popular
SUV models remain extremely popular among Porsche customers. In total, 23,880 examples of the Porsche Macan were delivered to customers (+30 percent).
The Cayenne recorded 23,387 deliveries (+23 percent). The iconic 911 sports car still remains a customer favorite: 11,063 examples went out to customers worldwide (+19 percent). A total of 8,479 models from the Panamera range were delivered (+10 percent).
In the first quarter, 9,152 customers took delivery of the all-electric Taycan (-3 percent). The reason for the decline is the still existing supply bottlenecks in the supplier industry, which are having a particular impact on the electric sports car. The 718 Boxster and 718 Cayman models contributed a further 4,806 deliveries (+6 percent).
“Our focus is on value-oriented growth. We pursue the goal of always producing one vehicle less than the market demands,” says Detlev von Platen. “The good start makes us confident for the rest of the year. At the same time, we remain vigilant and flexible in an challenging environment.
| Porsche AG Deliveries |
January – March | ||
| 2022 | 2023 | Difference | |
| Worldwide | 68,426 | 80,767 | +18% |
| Germany | 6,925 | 8,247 | +19% |
| North America | 15,167 | 19,651 | +30% |
| China | 17,685 | 21,365 | +21% |
| Europa (excluding Germany) | 16,186 | 18,420 | +14% |
| Overseas and Emerging Markets | 12,463 | 13,084 | +5% |
