Porsche Korea is celebrating its 10th anniversary in 2024. To mark the occasion and to thank its Korean customers, Porsche is launching a unique limited-edition Taycan Turbo K-Edition with exterior and interior design elements inspired by Korean culture. The model is available exclusively in Korea.
“The concept of the Taycan Turbo K-Edition is to lend a visible expression to the close connection between Porsche DNA and Korean society and culture,” says Holger Gerrmann, CEO of Porsche Korea. “At the same time, some exterior and interior details highlight, for example, the extensive and high-quality customizations that are possible through the Sonderwunsch program.”
The Sonderwunsch experts at Porsche Exclusive Manufaktur have created this model in collaboration with Porsche Korea and the Style Porsche design department, and the combination of traditional Korean cultural influences with modern elegance makes the Taycan Turbo K-Edition a unique sports car with a luxurious feel.
Korean Skyline
In addition to a unique logo – based on a historical Korean royal stamp – the distinguishing features of the K-Edition include a special skyline graphic, which combines the characteristics of Korean cities, buildings and landscapes. Both of these design elements can be found in the interior as well as on the outside of the car. Interior highlights also include the three-color-block design of the seat center panels and elaborately hand-crafted cross-stitching.
This limited-edition model is based on the extensively upgraded Model Year 2024 Taycan, which features more power, improved acceleration, a longer range, and faster, more stable charging speeds. The Taycan Turbo can deliver up to up to 650 kW (884 PS, Taycan Turbo (2024): Electric power consumption* combined (WLTP) 20.5 – 18.0 kWh/100 km, CO₂ emissions* combined (WLTP) 0 g/km, CO₂ class A ) with Launch Control, and can accelerate from 0 to 100 km/h in 2.7 seconds.
Unique stamp-style logo and special skyline graphic
Designed exclusively for the K-Edition, the logo is based on the shape of a historical royal stamp. Within this symbol, the name ‘Taycan’ is written in traditional Korean characters. The Style Porsche designers have also integrated a racetrack into the abstract representation of the logo. The specialists in the Sonderwunsch team hand-paint this logo in a high-gloss black onto the charging port door on the driver’s side. It is also embossed into the headrests of the seats and into the leather key holder. In Korea, documents and books were traditionally marked with stamps, and the royal stamp was a sign of official certification by the ruler. To this day, the royal stamp still enjoys a high status in Korea.
The Soul of Seoul
The second unique selling point of the K-Edition is a special skyline graphic, created in close collaboration with Porsche Korea. The silhouette combines the characteristics of Korean cities, buildings, and landscapes. Integrated into this line drawing is the lively cityscape of Seoul, the traditional Hanok house with its distinctive roof shape, bridges (the connecting elements of the Korean peninsula and a symbol of its economic power), and the Baekdu-began mountain range.
The experts also hand-paint the skyline in high-gloss black on the rear spoiler and the essential housing. Elsewhere on the car, the graphic is also milled into the front door entry guards (made of brushed black aluminum) and is revealed when the door sills are illuminated. Inside, the skyline logo is embossed on the passenger side’s lower part of the leather dashboard.
Five exterior colors from the Paint to Sample program
The many facets of Korea are reflected in the varied color palette of the K-Edition. Buyers can choose from five exterior paints from the Paint to Sample program: Ruby Red Metallic (Paint to Sample Plus), Oak Green Metallic, Ipanema Blue Metallic, Macadamia Metallic and Alex Grey.
Porsche logos are on the lower section on both sides of the car, and the color of this matte vinyl graphic matches the respective paint finish. A black badge on the B-pillars with the Porsche Exclusive Manufaktur logo, is finished in Turbonite.
Another notable exterior feature is the Mission-E-style 21-inch alloy wheels. While the rims are painted in Turbonite, the five spokes are finished in Satin Black. The center caps are also Satin Black, while the Porsche crest is finished in Turbonite.
Color-blocking concept on the seats and elaborate cross-stitching
Matching its elegant exterior, the Taycan Turbo K-Edition features the luxurious Olea club leather interior trim. Two color variants are available: if the model is ordered in Ruby Red Metallic, Ipanema Blue Metallic, or Alex Grey, the interior is Basalt Black. The other exterior paints, Macadamia Metallic and Oak Green Metallic are combined with Truffle Brown leather. Fourteen-way front comfort seats are a standard feature.
The color-blocking concept, featuring three colored strips in the seats’ center panels, provides exciting color accents. For the Taycan Turbo K-Edition, the design team has combined Atacama Beige with Basalt Black and Truffle Brown. Atacama Beige is also used as an accent color in other parts of the interior: on the aspects of the seats specific to the K-Edition, on the seat belts, and on the 12 o’clock marking on the GT sports steering wheel.
The key housing is painted in the respective exterior color. Customers will also receive a key holder made of Olea club leather in Truffle Brown or Basalt Black to match the interior equipment of their car. The high level of attention to detail is evident in the black floor mats, which round off the car’s luxurious ambience and feature club leather trims, decorative seams in Atacama Beige and the Porsche logo in Turbonite.
Porsche in Korea
The sports car manufacturer has been operating in Korea since 2006, and its subsidiary Porsche Korea Ltd. was founded in 2014. In 2023, Porsche delivered 10,501 cars to customers in South Korea. The Taycan launched there at the end of 2020, was one of the success factors. With 1,805 examples delivered in 2023, the electric sports car had already jumped to second place behind the Cayenne (4,335 units).
About the Sonderwunsch program
Porsche is reinterpreting its legendary Sonderwunsch program from the late 1970s, enabling it to design individualized, one-off cars – co-created by the customer and professionally produced by Porsche. The expanded range is divided into the installation of specific color and material requests directly during production as well as subsequent refinements and even custom vehicle concepts on customer request after delivery – regardless of the car’s age.
Customers can contact their Porsche Center for customizations on new cars. If the request is beyond the bounds of the Exclusive Manufaktur options offered in the Car Configurator, the Sonderwunsch process kicks into gear with a personal customer consultation in Zuffenhausen or one of the international locations, such as Atlanta or Los Angeles. Here, the manufacturer’s experts are dedicated to the prompt assessment and technical approval of individual customer requirements.
Above content © 2024 Dr. Ing. h.c. F. Porsche AG reviewed and edited by Rex McAfee
