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Porsche Cayenne

The Cayenne came along at a time when the Porsche company had some real financial troubles. They had a bunch of sports cars in the lineup that weren’t selling particularly well and were not mainstream focused in any way. It was the yuppy brand that built expensive sports cars. Porsche needed something mainstream and nothing was more mainstream in the early 2000s like an SUV. Welcome to the world Mr Porsche Cayenne in 2002. Make no mistake, this SUV saved the sports-car company and set it on a financial course that made it the most profitable car company in the world. It continues to grow in sales numbers and is a core part of the Porsche offering worldwide. See all of our Porsche Cayenne Research.

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