For better, and sometimes for worse, corporate culture and business strategy have historically played a significant role in motorsport. Over the years, racecars and racing programs have been created and eliminated for no other reason than to satisfy marketing strategies and brand positioning. While many of us tend to view...
JoinedNovember 15, 2022
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The terms Porsche and racing have now become virtually synonymous. In no small part, this is due to the German manufacturer’s stunning 19 overall victories at the 24 Hours of Le Mans—more than any other manufacturer. However, the keen enthusiast will know that it took Porsche almost 20 years to...
The three Porsche 963 fielded by Porsche Penske Motorsport at this year’s 24 Hours of Le Mans will be decked out in a distinctive design. However, the fundamental look of the 963 will stay the same. The colourful designs were unveiled today (Friday, April 28) as part of the FIA...
Goodwood has announced that Porsche is to be the honored marque at the Festival of Speed (July 13-16 ), which this year celebrates its 30th anniversary. The event coincides with the Stuttgart sports car manufacturer celebrating the 75th anniversary of the creation of its very first sports car – the 356....
The book “Great Marques – Porsche” starts with this paragraph by Dr. – Ing. h.c. Ferdinand (Ferry) Porsche in the Foreword: “Since the beginning of car manufacture, people have wanted to own and drive sports and racing cars above all. Car enthusiasts delight more in the sporting success of ‘their’...
Legendary supercar manufacturer RUF has announced its new North American headquarters at The Concours Club in Miami, Florida. Set to open in summer 2023, the facility will serve as RUF’s main North American import and distribution hub and provide vehicle sales, service, parts, track driving experiences and private events. Conveniently...
Everrati Automotive Limited (Everrati™) has completed the build of its first Porsche 911 (964) for the U.S. market. Featuring a state-of-the-art OEM-grade electric powertrain designed and developed at its global headquarters in Oxfordshire, England, the full build of the redefined 911 (964) has been carried out to the highest standards by...