Recognized worldwide for its “reimaginations” of the air-cooled Porsche 911, Singer Vehicle Designs has announced the appointment of Seven Car Lounge as its new partner, Seven Car Lounge, to support clients’ commissions in selected Middle East markets. The announcement was made today in Riyadh during a special event for customers and the media. Singer’s focus on the region is part of a global strategy to form partnerships with world-class operations with deep experience in the luxury market. The company operates with valued partners in North America, Europe, Australia, and Asia.
Clients commissioning restorations in Saudi Arabia, Bahrain, Kuwait, and Qatar will now be able to learn about Singer’s restoration services and discuss their requirements with the experienced luxury automotive team from Seven Car Lounge. The announcement also means that both Singer’s existing clients and future regional owners will have more comprehensive access to expert, in-country servicing and maintenance.
On display…
At the launch event in Riyadh for owners, prospective owners, and media, Singer and Seven Car Lounge showcased, for the first time in Saudi Arabia, two turbocharged Porsche 911s Reimagined by Singer. One car, in Singer Racing White and Green has been restored for its owner through Singer’s Classic Turbo services – which celebrate the iconic Type 930, launched in 1974. The second car, in Singer Racing White and FluroRed has been restored through Singer’s DLS Turbo services, inspired by the Type 934.5 endurance racer of 1977.
No two are alike…
Each Porsche 911 Reimagined by Singer is unique and represents a personalized restoration of the owner’s Type 964 Porsche 911.
Founder Rob Dickinson
Founder and Executive Chairman of Singer, Rob Dickinson commented – “Since I founded Singer in 2009, our mission has been to celebrate the brilliance and the heritage of the Porsche 911. Our goal is to connect with owners and enthusiasts worldwide who share our obsession with this iconic sports car. We’re thrilled to be in Saudi Arabia and experience another incredible car culture as we expand our support for our amazing clients. Seven Car Lounge are luxury specialists with a deep understanding of what it takes to be successful here and we’re excited to have them by our side.”
CEO Mazen Fawaz
Singer’s CEO, Mazen Fawaz, noted – “Our work on behalf of Porsche owners is defined by a focus on beauty, craftsmanship, and innovation. We’re delighted to be partnering with Seven Car Lounge, who share our commitment to excellence, and excited to bring these incredible cars and our awesome team from California and the UK to meet new audiences around the world.”
CEO Adel Alrajab
Adel Alrajab, CEO of Seven Car Lounge, commented: “We’re very happy to be working with such an exciting brand and to be supporting Singer’s clients in the region. We at Seven Car Lounge strive to provide a unique experience for our members by offering them the full range of services: from acquiring their dream car, servicing and storage at our world-class facilities and, more importantly, unforgettable driving experiences that explore the beauty of Saudi Arabia and the wider world.
About Singer
Founded in California in 2009, Singer represents a philosophy expressed as A Relentless Pursuit of Excellence. The company has become renowned for collaborating with owners of the air-cooled Porsche 911 to reimagine bespoke restorations. Singer’s philosophy embodies:
- A highly personalized approach and exquisite execution.
- A passionate focus on iconic design and a homage to the world’s most iconic sportscars.
- Modern engineering and material science combined with jewel-like details.
- A deep connection with California and its automotive zeitgeist.
- Singer’s automotive services enable owners to restore beautiful, analog sports cars for the road and track.
Timeline
- 2009 – Company founded; first restoration presented at Monterey Car Week
- 2014 – First all-wheel-drive and Targa restorations completed
- 2017 – Singer Reimagined watch company launched
- 2018 – DLS services presented
- 2022 – Classic Turbo services presented
- 2023 – DLS Turbo services presented
About Seven Car Lounge
Seven Car Lounge is a Saudi-made brand founded by Talal and Adel Alrajab in 2014. As a leader in the exotic and lifestyle industry, Seven focuses on elevating the ecosystem of collectable cars by offering the highest standards of professionalism and transparency for all its members and clients around the world. Seven’s services include sales, aftersales, and tailored driving experiences for both local and international clients.
Above content © 2024 Singer Vehicle Designs, reviewed and edited by Rex McAfee
