In 1948, Ferry Porsche realized his dream of a sports car: with his team, he produced the Porsche 356 ‘No. 1’ Roadster. It marked the birth of a legendary brand and laid the foundation for an exemplary success story for the Porsche legend. “75 years of Porsche stand for pioneering spirit, passion, and dreams. We are celebrating together with people who are inspired by dreams,” says Oliver Blume, Chairman of the Executive Board of Porsche AG. The celebrations kick off with the special exhibition ‘Driven by Dreams. 75 years of Porsche sports cars’, which opens on 27 January in the ‘DRIVE. Volkswagen Group Forum’ in Berlin and will run until 10 September 2023. Visitors will have the opportunity to immerse themselves in the visions and ventures of Porsche’s success story and to make a record of their own dreams and values using a digital module.
‘Driven by Dreams’ defines the essence of the brand. Furthermore, the slogan reflects the approach with which the people behind Porsche work daily to fulfill customers’ dreams around the globe. “We are proud of our heritage. It is the foundation for a successful future. We associate our heritage with innovation and progress – and continually add extraordinary new moments to the unique Porsche story,” explains Blume.
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