RUF Automobile "On Ice"

A Perfect Fit

Legendary supercar manufacturer RUF Automobile brought the RUF Rodeo to The I.C.E. St. Moritz event. Following its world debut at The Quail in 2024, the Rodeo found itself in its outdoor element in the scenic and snowy town of St. Moritz. A hub of automotive art and elegance, the event drew four-wheeled enthusiasts from around the world to the Engadin frozen lake to celebrate rare, unique cars and original artwork. RUF displayed the Rodeo at Samigo Fuel, a creative and retro 1980s-themed gas station and nightclub that is characteristic of the town.

The I.C.E. St. Moritz is an event RUF attends every year, with the CTR Anniversary, SCR and Bergmeister among recent RUF vehicles in attendance. The Rodeo is a technical masterpiece, with its carbon-fiber monocoque supporting double-wishbone pushrod-actuated suspension optimized for off-road driving scenarios. Robust all-terrain tires, custom designed for Rodeo by Goodyear, provide traction for the electronically adjustable all-wheel-drive system, ensuring Rodeo can tackle the snow and ice of St. Moritz with ease.

610 H.P.

A twin-turbo 610 horsepower flat-six and six-speed manual transmission, both designed and developed by RUF, ensure effortless speed and the signature sound expected of a RUF. Finally, the globally homologated LED lighting system developed by RUF shines a bright blue hue at night, with modern safety and functionality complementing a classic look. The RUF Rodeo represents the intersection of luxury and ruggedness, with a unique design and rich materials inspired by Western Americana and the Ralph Lauren Ranch.

Aloisa Ruf

“The Rodeo has been a massive success for us all around the world, and we can’t wait to showcase it on the frozen Engadin lake with our team. We are also eager to see how it performs on the ice, exactly the type of environment we built the car for.”

RUF’s Rodeo activation was held at the vibrant Samigo Fuel 7500, a nostalgic 1980s-themed gas station, restaurant and nightclub that harkens back to the time of the original CTR Yellowbird’s debut. Its colorful, eccentric style combines with a sense of fun and elegance that represents the spirit of RUF.