Background
Tartan fabrics symbolize tradition and craftsmanship, belonging, and confidence. Exactly 50 years ago, three tartans were on the options list exclusively for the Porsche 911 Turbo. They didn’t appear in the 911 until the 1976 model year. This check pattern classic remains timeless and stylish—on the catwalk and in the sports car.
The day that Anatole Lapine woke up and decided to wear a pair of tartan trousers would be when the chief designer and his team decided to include tartan fabrics in the interior program. Dorothea Müller-Goodwyn worked as a stylist at Porsche from 1970 to 1975, and again from 1978 to 2003. “We had a Scottish colleague in our team who recommended two traditional tartan fabric makers from his homeland to me,” recalls Müller-Goodwyn, who then contacted them both.
“Unfortunately, they could not supply us with fabrics with the qualities that we required for the interior of the sports cars: [they had to be] lightfast and abrasion-resistant.” She finally found a supplier 50 kilometers from Weissach, in Dettingen unter Teck, on the border of the Swabian Mountains. The town is home to the Berger company, which is capable of weaving series-production-quality fabrics for the Porsche Style team.
Tartan Fabrics
Historical background
The tartan’s colors and design create a symbol of identity. Tartans typically have a crisscross pattern that is created when threads of different colors are woven together. Traditional natives of Scotland, home of the iconic fabric, wear only the tartans of their clan, thereby identifying the family line to which they belong. However, according to the Scottish law of heraldic arms, it is not forbidden to wear the tartans of other clans.
Three Scottish patterns for the options list
Lapine’s trousers had a blue, green, and black pattern inspired by the colors of Black Watch tartan. At the 1973 International Motor Show (IAA) in Frankfurt, Porsche presented the 911 RSR Turbo concept with seat centers and side bolsters in Black Watch tartan. A year later, Louise Piëch was given the 911 Turbo ‘No. 1’, with silver bodywork and an interior upholstered in brick-red cowhide leather, the seat center in McLaughlin tartan, and the Porsche logo on a background of the same tartan pattern. The name of the clan with this red and blue Scottish tartan can also be written ‘MacLachlan’.
Success in the Turbo 911
In 1974, chief designer Lapine and his team added Mackenzie – featuring beige, red, blue, white and olive green – to the trio of tartans. “Following the success of the exclusive tartans in the Turbo, in the next model year we also used them in the 911,” explains Müller-Goodwyn.
To this day, it is a tradition at Porsche to reinterpret classic design elements and deploy them in cars with state-of-the-art sports car technology. This is a joint endeavor of Porsche Exclusive Manufaktur and the Style Porsche design department. As part of the Heritage Design strategy, special models are created in the Lifestyle area equipped with iconographic elements.
These models stem from the product strategy for highly emotive concepts with a historical connection. These concepts are often based on style-defining textiles that evoke long-forgotten times while also carrying the brand’s values into the future.
Above content © 2024 Dr. Ing. h.c. F. Porsche AG reviewed and edited by Rex McAfee
